Insight | Earn more or spend less? Where money experts split

September 29, 2026 · 22 min read

Vivian Tu says you can't budget your way out and must raise income, John Paul DeJoria credits simple living, Tiffany Aliche builds a budget that says yes, and Codie Sanchez focuses on pricing and recurring revenue. Knowing which lever fits your situation keeps you from grinding on the wrong one.

The insight in about three minutes.

Should you earn more or spend less? It depends on which problem you actually have, and the four money voices here split along lines you can see and use. Once you know which lever fits your situation, you stop grinding on the wrong one.

Vivian Tu, a former Wall Street trader, says that if you already spend only on necessities, "You cannot budget your way out of paycheck to paycheck." The fix is more income, through a raise, a promotion, a better-paying job or a side hustle. She points out that housing, education and living costs have soared while wages have not. She still starts with an honest audit of last month's spending and a short period of trimming extras to build a buffer. What she rejects is the advice to just spend less by willpower. Her answer is a system that sends 5 to 10 percent of each paycheck to savings automatically.

John Paul DeJoria, a billionaire who was once homeless, credits simple living for keeping wealth. Pay off your home before investing, keep six months of expenses in cash and avoid debt. His rule: "Never mortgage your future. If you can't pay off your credit card in full, don't charge it." He warns that most lottery winners and heirs lose the money within five years because of habits, not luck.

Tiffany Aliche offers the test that settles the question for one person at a time. Write down everything you spend on, total your income, then label each expense: fixed bills, usage-based costs or choice spending. If most of your money goes to bills and usage, you have an earning problem, and getting more frugal is not the answer. If most goes to choice spending, you have a spending problem. She treats a budget as a way to find the yes safely, and relies on automation, not discipline.

Codie Sanchez looks at income from the owner's side. She says most businesses are underpriced and that the money is in three levers: selling to customers who can pay more, raising prices, and recurring revenue. For employees, the fastest version is to ask for a raise.

They agree that income is the lever when essential costs are the problem, that systems beat willpower, that debt is dangerous, and that money serves a life. They split on how much weight spending cuts deserve. DeJoria makes restraint the foundation, while Tu treats cutting as a short first step. The article explains the gap by audience: DeJoria is speaking to people who have money coming in, and Tu to people whose income does not cover essentials. They also differ on earning by working more hours versus charging more. Aliche, widowed suddenly, asks what the earning is for and says the point is meaning, not money.

The article notes that none of these levers fixes the wider forces of housing costs and wages. For big decisions such as a mortgage, investments or medical debt, it is wise to get advice from a qualified financial professional who knows your situation.

What to do with it: write your money list and label every line before cutting anything. Run an honest check on last month. Automate savings before you see the money. If it is an earning problem, plan your raise request. Test an idea before building it, and decide what enough is for you.

This is the short form. The full insight has every expert's reasoning, their own words and the sources.